With the entire country acting quickly to reduce the spread of COVID-19, the past few weeks have been immensely challenging for all of India. As we’re passing from the second wave of COVID-19 with all restrictions, businesses are experiencing unprecedented impact and a huge change for the foreseeable future. While there is undoubtedly uncertainty, one thing is more clear than ever: the crucial role that digital communication plays in everyday life.
Social distancing and self-isolation mean that social media has become the primary way that people are now interacting. While Facebook, Instagram, Twitter, and Linkedin were obviously popular before, their use during the pandemic has escalated. In addition to this, Google and other websites are some of the only ways people can find out information about products, services, and any other news they want to know.
What this means for businesses is that an online presence is crucial during this period. More people than ever are active online and they continue to need information about the things that are important to them. If growth for your business is still on top of your mind for during this time, digital communications should be a priority over the next few weeks. Deploying available tools can make an enormous difference to how people interact with you in the current climate and allow you to effectively engage with your customers.
Our few tips for continuing to sustainably grow your business during this period:
Build your online presence:
Make it easy for people to find you when they’re looking for you. The last thing you need during this time is for people to have trouble locating your website or social media page, so put in the effort to create accounts and get your site indexed by Google. Working to get your website ranked on Google’s search results page is called Search Engine Optimisation (SEO) and will allow you to get discovered when people search for your keywords online.
Sustain your virtual community:
It’s never been more important to pay attention to the relationship you have with your community, so don’t wait to start connecting. To say there’s been a shift in how the consumer behaves and interacts would be a huge understatement. As mentioned, your customers are set to be more active than ever on social media, so if you’re looking to keep things going, it’s time to start engaging. Conduct market research by asking questions and share stimulating content for your target audience.
Communicate, communicate, and communicate!
It’s essential to stay in touch with your customers and keep them updated on your services through this time. This could be as simple as reaching out to them via email, notifying of any adjustments to your service delivery. If appropriate, you could also create offers for online shopping, a delivery service, or another feature that helps them to solve their current problems. Staying in touch with your customers will welcome their support in various forms and won’t let your business hide behind the trees. Visibility of your products/services is important despite a short-term closure of operating hours. In order to accelerate your business performance once the economy recovers, sustainable investment into web services now will be a smart move.
“It takes a pandemic to show business resilience!” Nourishing a market presence with a bit of optimism is very fundamental in current times. So stay on the move, make efficient business decisions and think long-term.
Contact us for advice on growing your business through COVID-19 restrictions.
OnenessWeb is continuing to operate as usual during this period and is endeavoring to assist businesses in maintaining their customer bases and building their digital presence in the coming months. If you’d like any advice on digital marketing and website development, please don’t hesitate to get in touch with us.